Amazon has announced to increase the annual fee of Amazon Prime membership by $20.
The annual membership will now cost $99 annual, up from $79. The student membership has also increased to $49 a year from $29.
The company has raised the membership fee of the service for the first time since its inception in 2009, holding increased fuel and shipping costs responsible for the change.
Amazon has also announced that the Amazon Prime now offers more benefits. The users can now ship 19 million items for free, up from just 1 million in 2009.